Preservation Means Dollars and Sense
By Don Rittner
While the city of Troy gets ready to approve more demolition of
its historic resources (Freihoferšs, Riverside Club), and Rensselaer towns like
East Greenbush flattened its history for parking spaces, the rest of the
country is raking in the money from promoting its history.
Historic preservation in Florida is a $3.7 billion-a-year industry
and provides 10,000 jobs. The Florida Trust for Historic Preservation recently
held a seminar to promote its historic preservation successes. The statešs Leon
County ranks sixth in the state in the number of properties (55) listed on the
National Register of Historic Places. Local officials say the County's historic
preservation sites, local museums and cultural activities draw 1 million
visitors annually and account for a $3.8 million annual economic impact.
This year, an estimated 6.2 million tourists visited St. Augustine
and St. Johns County, which rivals the Capital District in terms of historical
longevity (Albany founded in 1614, St Augustine, 1565). Those visitors account
for an estimated economic impact annually of $1.5 billion on heritage tourism
activities. Day-trip tourists are estimated to be about 3 million annually.
Day-trip visitors are people who spend a few hours strolling St. George Street
and the historic district or eating in a local restaurant, who are typically
from about 50 miles away. "That shows how important historic preservation
is," Glenn Hastings, the county's director of tourism was quoted in a
newspaper article recently.
Tourism is Pennsylvania's second largest industry and accounts for
4.5 % of all leisure travel in the United States, according to the state
Department of Economic and Community Development. Business and leisure
travelers spent $34.1 billion in Pennsylvania during 2000, a 7.1% increase over
1999. They spent nearly $400 million in 2000 in Franklin County, which ranked
21st among Pennsylvania's 67 counties. Nearly half the leisure travel in
Pennsylvania can be attributed to heritage tourism, according to a 1999 study
by D.K. Shifflet and Associates. The next highest rate in the mid-Atlantic
region is Washington, D.C., where heritage tourism is 23% of leisure travel.
More tourists are discovering the Hartford, Ct. area, staying
longer and spending more money, according to a new study from the Greater
Hartford Tourism District and shows that tourists in the past year have spent
$29.3 million in the region's 21 towns and cities, a 42 percent increase over
the previous year.
Regional tourism officials attributed the newfound interest to
several factors, including more car trips following the 2001 terrorist attacks.
Travelers who take in historic and cultural sites stay longer and
spend more than ordinary tourists, according to a 2001 report by the Travel
Industry Association of America. They also are more likely to bring their
families and to travel in larger groups.
Travel experts say Americans are interested increasingly in
cultural, historical and ecological destinations. Heritage tourism is one of
the fastest-growing segments of the tourism industry.
One-third of historic and cultural travelers (29.6 million) say
they added extra time to their trip because of a cultural, arts, heritage or
historic activity, according to the Travel Industry Association of America.
About 17% of historic and cultural travelers participate in four
or more activities while traveling, compared to just 5% for all travelers.
State and national parks, outdoor activities, beaches and theme parks are also
popular with them. They are slightly older than other U.S. travelers (48 vs. 46
years). One-third (34%) are 55 or older. They are more likely to have a
post-graduate education (23% vs. 20%).
June, July and August are the most popular months for historic and
cultural travel. Overnight lodging
is used 62% of the time by historic and cultural travelers, compared to 56% for
all travelers.
Shopping is part of the trip for 44% of them, compared to 33% of
all travelers.
About 18% of historic and cultural travelers say they spend more
than $1,000 when they travel, compared to 12% of all travelers. On average they
spend $631 per trip, compared to $457 for all U.S. travelers.
So what are we doing here in Rensselaer County? Oh, just knocking down about everything
that would bring tourists here, and raising taxes! And if you were one of the thousands that braved the cold
this past weekend as Troy celebrated its annual Victorian Stroll, you have to
shrug your shoulders and roll your eyes.
You see, the Rensselaer County Chamber of Commerce, the very sponsors of
the event, has asked the city for permission to tear down its Victorian
Carriage house -- for parking spaces.