* * * P R E S S R E L E A S E * * *

Comstock Images

November 18,1999

Contact:

Cristina Baluyut

(212)353-8600

On-Line Version of this release (INCLUDES VISUALS):

>>> For Immediate Release <<<

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COMSTOCK UNVEILS FIRST STOCK PHOTO SEARCH SYSTEM OPTIMIZED

SPECIFICALLY FOR MAC'S SHERLOCK

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For the first time, a major photo agency overcomes barriers to

Sherlock functionality - Offers Free Plug-ins.

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New York, November 18, 1999:

Comstock, a stock photo industry leader for over 25 years, has

introduced an on-line search mechanism for stock images at

www.comstock.com that has been configured specifically for

compatibility with Apple Macintosh's new OS 8.5-based Sherlock search

system. Heretofore, the rigid keyword-dependant systems of stock

photo agencies have yielded unsatisfactory results when accessed via

Sherlock.

According to Comstock CEO, Henry Scanlon, "Mac users love Sherlock,

but, up until now it hasn't worked for the one thing professional

designers seek most often: stock photos." The reason for this,

according to Scanlon, is that almost all stock agencies' on-line

search systems are entirely keyword-to-image based. "On one level

that's fine, but the Sherlock results are overwhelming, scattered

and unfocused. Try it and you'll see: It simply doesn't work.

With Comstock's system, which looks similar but functions very

differently, it does work-- magically and superbly."

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FREE PLUG-INS AVAILABLE AT WWW.COMSTOCK.COM

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Getting started requires a quick download of free Sherlock plug-ins

available at www.comstock.com. "It's amazingly simple," says

Scanlon, "and we provide easy instructions. Sherlock itself is a

snap, and these plug-ins just establish the connection to our site.

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"DYNAMIC VISUAL LINKING" MAKES THE DIFFERENCE

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"Dynamic Visual Linking", a search feature that is unique to

www.comstock.com, allows Sherlock to work far better than it does

with any other stock photo website. Says Scanlon: "The entire

photo industry, with the exception of Comstock, has hung its hat on

appending specific 'keywords' to specific images. We use keywords,

too, but only as a launch pad for the process. After that, real

computing power takes over, and the results are spectacular,

especially in the Sherlock environment. Use a keyword with Sherlock

on any other agencies' sites, and what you get back is a tidal wave

of unintelligible photo numbers. Do the same thing with our

plug-ins, and you get a limited number of intuitive category choices

which then take the user directly to relevant images on our site.

It works like a charm."

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A B O U T C O M S T O C K

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Founded in 1975, Comstock is widely known as one of the largest and

most respected agencies in the stock photo industry worldwide, with

headquarters in New York City and wholly owned subsidiaries in

London, Berlin, Luxembourg and Toronto.

Comstock provides high-quality photographic imagery to a wide range

of customers in both the business-to-business community and,

increasingly, the consumer market as desktop capabilities allow

even novices to produce promotional and other material that

requires professional quality imagery. Clients range from art

directors at major worldwide advertising agencies to corporate

graphics professionals to individuals using home computers.

Long considered an industry innovator, Comstock's website at

www.comstock.com is noted for its ease-of-use for long term

graphics professionals as well as the large amount of informational

help it provides to first-time-users of stock photography in its

"College of Photology" section.

Chairman Henry Scanlon was for three years President of the Picture

Agency Council of America (PACA) and is past national runner-up in

INC. Magazine's prestigious "Entrepreneur of the Year" award.

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On-Line Version of this release (INCLUDES VISUALS):

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